Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Advertising and Promotions Managers
SOC: 11-2011 O*NET: 11-2011.00
Median Salary
$126,960
per year
Job Growth
📉 -2.2%
Slower (2024-2034)
Annual Openings
2.1
projected jobs/year
Education Level
Bachelor's degree or higher
Job Zone 4
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
What does a Advertising and Promotions Managers do?
How much can you earn?
Entry Level
$63,000
10th percentile
Early Career
$85,990
25th percentile
Median
$126,960
50th percentile
Experienced
$178,570
75th percentile
Top Earners
$0
90th percentile
National Salary Distribution
10th
$63,000
25th
$85,990
Middle 50%
MEDIAN
$126,960
Mean: $149,270
75th
$178,570
90th
$0
Middle 50% of earners
Median salary
Mean (average)
Key Insights
- •Salary range spans -$63,000 from entry level to top earners
- •Middle 50% earn between $85,990 and $178,570
- •Salary spread is 72.9% around the median, showing high variation
- •Total national employment: 21,100 professionals
What's the job outlook?
Job Market Intelligence
Low Demand
Market demand
Medium Risk
Automation risk
Current Employment
National Employment:27,000
Top Industries
Professional, Scientific, and Technical Services58.4%
Professional, Scientific, and Technical Services58.4%
Advertising, Public Relations, and Related Services49.1%
10-Year Outlook
Growth Rate:-2.2%
Annual Openings:2,100
Employment Projections
2024 (Current)27,000
Current
2034 (Projected)26,400
-2.2%
-600
Employment Change
-2.2%
Growth Rate
10
Year Projection
Growth Category: Decline
Geographic Salary & Employment Data
Explore where Advertising and Promotions Managers professionals work across the United States
Showing 15 of 40 locations
New York
3,570 jobs$204,1602.73x
California
2,480 jobs$147,4301.00x
Florida
1,290 jobs$98,9800.96x
Pennsylvania
1,210 jobs$103,9001.47x
Maryland
530 jobs$127,5401.40x
New Jersey
450 jobs$163,7000.77x
Georgia
450 jobs$126,7300.67x
Massachusetts
390 jobs$135,2700.77x
Oregon
340 jobs$122,9901.27x
Nevada
310 jobs$81,2201.49x
Connecticut
280 jobs$140,0301.23x
Virginia
240 jobs$111,0300.44x
Tennessee
240 jobs$100,0400.54x
Kentucky
240 jobs$81,8900.88x
Illinois
200 jobs$113,1200.24x
Understanding the Data
Location Quotient (LQ):
- • LQ > 1.0: More jobs than national average
- • LQ = 1.0: Same as national average
- • LQ < 1.0: Fewer jobs than national average
Data Source:
Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), May 2024
Key Growth Factors
- •Employment decline projected
What skills do you need?
Top 10 Most Important Skills
#1
Active Listening
100%
#2
Speaking
94%
#3
Social Perceptiveness
86%
#4
Critical Thinking
80%
#5
Judgment and Decision Making
74%
#6
Writing
66%
#7
Reading Comprehension
60%
#8
Complex Problem Solving
54%
#9
Coordination
46%
#10
Time Management
40%
Skills Overview
Active Listening
advanced5.0
100%
Speaking
advanced4.7
94%
Social Perceptiveness
intermediate4.3
86%
Critical Thinking
intermediate4.0
80%
Judgment and Decision Making
intermediate3.7
74%
Writing
intermediate3.3
66%
Reading Comprehension
basic3.0
60%
Complex Problem Solving
advanced2.7
54%
Skills are rated on a scale of 0-5, with 5 being the most important. The complexity level indicates how advanced the skill typically needs to be.
Filter:
Sort by:
Active Listening
advancedImportance100%
skills
5.0/5.0
Speaking
advancedImportance94%
skills
4.7/5.0
Social Perceptiveness
intermediateImportance86%
skills
4.3/5.0
Critical Thinking
intermediateImportance80%
abilities
4.0/5.0
Judgment and Decision Making
intermediateImportance74%
abilities
3.7/5.0
Writing
intermediateImportance66%
skills
3.3/5.0
Reading Comprehension
basicImportance60%
abilities
3.0/5.0
Complex Problem Solving
advancedImportance54%
abilities
2.7/5.0
Coordination
basicImportance46%
skills
2.3/5.0
Time Management
basicImportance40%
skills
2.0/5.0
Highly Transferable Skills
These skills are valuable across multiple career paths, making career transitions easier:
News Analysts, Reporters, and Journalists100%
5 shared skills
Art Directors82%
5 shared skills
Broadcast Announcers and Radio Disc Jockeys82%
5 shared skills
Camera Operators, Television, Video, and Film82%
5 shared skills
Regulatory Affairs Specialists82%
5 shared skills
Police Identification and Records Officers82%
5 shared skills
Skills by Career Stage
Entry Level
Must Have:
- ✓Active Listening
- ✓Speaking
- ✓Social Perceptiveness
Learn on the Job:
- →Writing
- →Reading Comprehension
- →Complex Problem Solving
Mid Career
Expected:
- ✓Active Listening
- ✓Speaking
- ✓Social Perceptiveness
- ✓Critical Thinking
Senior Level
Mastery Required:
- ★Active Listening
- ★Speaking
- ★Social Perceptiveness
- ★Critical Thinking
- ★Judgment and Decision Making
Skill Development Tips
- •Focus on developing the top 5 skills first - they have the highest impact on career success
- •Transferable skills open doors to related careers and provide flexibility
- •Balance technical skills with soft skills for well-rounded professional development
- •Entry-level positions prioritize foundational skills that can be built upon over time
What technology will you use?
Technology & Digital Skills
Essential technology proficiencies for Advertising and Promotions Managers
Technology Intensity
Very High
Digital Literacy Requirements
This career requires expert digital literacy
1
Basic
2
Intermediate
3
Advanced
4
Expert
Key Digital Competencies:
Advanced software proficiencySystem architecture understandingAutomation and scriptingEmerging technology adaptationTechnical problem-solving
🔥
Hot Technologies in Demand
These technologies are currently trending and highly sought after in this field
Google Analytics
🔥 Hot TechTableau
🔥 Hot TechSalesforce software
🔥 Hot TechMicrosoft SQL Server
🔥 Hot TechMicrosoft Access
🔥 Hot TechAdobe InDesign
🔥 Hot TechAdobe Acrobat
🔥 Hot TechMicrosoft SharePoint
🔥 Hot TechMicrosoft Outlook
🔥 Hot TechExtensible markup language XML
🔥 Hot TechMicrosoft Dynamics
🔥 Hot TechSAP software
🔥 Hot TechTechnology Stack
Technology Stack Overview
Key technologies used in this career
Google Analytics
Tableau
Salesforce software
Microsoft SQL Server
Microsoft Access
Adobe InDesign
Adobe Acrobat
Microsoft SharePoint
Microsoft Outlook
Extensible markup language XML
Microsoft Dynamics
SAP software
📚 Technology Learning Resources
Recommended Certifications
- •Vendor-specific software certifications
- •Industry-recognized technology credentials
- •Professional development courses
Online Learning Platforms
- •LinkedIn Learning - Comprehensive technology courses
- •Coursera - University-level programs
- •Udemy - Practical skills training
💡 Technology Skill Development Tips
- •Focus on mastering hot technologies first - they're currently most in-demand
- •Build a portfolio demonstrating your proficiency with key tools and software
- •Stay current through continuous learning - technology evolves rapidly
- •Consider vendor certifications to validate your skills to employers
What's the work environment like?
🏢
Location
MOSTLY INDOOR
💪
Physical Demand
LOW
👥
Team Orientation
MOSTLY TEAM
🤝
Customer Interaction
CONSTANT
💡Is This Work Environment Right for You?
Consider these factors when evaluating if you'll thrive in this work environment:
- •Are you comfortable working in mostly indoor environments?
- •Can you meet low physical demands?
- •Do you enjoy mostly team team environments?
- •Are you comfortable working with safety protocols and protective equipment?
What are the key tasks?
Tasks & Responsibilities
21
Core Tasks
8
Daily Tasks
20
Work Activities
0
Emerging Tasks
Filter:
Sort by:
Planning & Development (8)General Responsibilities (5)Communication & Coordination (3)Documentation & Record-Keeping (1)Analysis & Evaluation (3)Management & Supervision (1)
1
Prepare budgets and submit estimates for program costs as part of campaign plan development.
🔴Daily
Importance:
Planning & Development100% perform100%
2
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
🔴Daily
Importance:
Planning & Development97% perform98%
3
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
🔴Daily
Importance:
General Responsibilities94% perform96%
4
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
🔴Daily
Importance:
Communication & Coordination91% perform94%
5
Prepare and negotiate advertising and sales contracts.
🔴Daily
Importance:
Documentation & Record-Keeping88% perform92%
6
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
🔴Daily
Importance:
Planning & Development85% perform90%
7
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
🔴Daily
Importance:
General Responsibilities82% perform88%
8
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
🔴Daily
Importance:
Analysis & Evaluation79% perform86%
9
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
🟡Weekly
Importance:
Planning & Development76% perform84%
10
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
🟡Weekly
Importance:
Planning & Development73% perform82%
💡 Key Takeaways
- •Daily tasks focus primarily on planning & development activities
- •33% of tasks are performed by most workers in this occupation
- •Career advancement brings increased leadership and strategic responsibilities
What career paths are available?
Career Pathways
0
Advancement Opportunities
0
Lateral Move Options
0%
Avg. Salary Increase
Advancement Opportunities
Typical career progression paths from Advertising and Promotions Managers
💡 Career Planning Tips
- •Most successful advancement happens after 3-5 years of experience
- •Lateral moves can provide valuable cross-functional experience for future leadership roles
- •Focus on developing skills that are transferable across multiple career paths
- •Consider industry trends when planning long-term career moves
Is this career right for you?
Personality & Values Fit
Is This Career Right for You?
Advertising and Promotions Managers professionals typically have a ECA Holland code and highly value achievement
EEnterprising
CConventional
AArtistic
Important Personality Traits
Work styles that contribute to success as a Advertising and Promotions Managers
Initiative
CriticalInitiative
Importance Level4.56
Cooperation
CriticalCooperation
Importance Level4.51
Dependability
CriticalDependability
Importance Level4.51
Attention to Detail
Very ImportantAttention to Detail
Importance Level4.48
Adaptability/Flexibility
Very ImportantAdaptability/Flexibility
Importance Level4.42
Stress Tolerance
Very ImportantStress Tolerance
Importance Level4.35
Complete Work Styles Profile
Initiative
4.6
Cooperation
4.5
Dependability
4.5
Attention to Detail
4.5
Adaptability/Flexibility
4.4
Stress Tolerance
4.3
Persistence
4.3
Self-Control
4.2
Integrity
4.2
Achievement/Effort
4.1
💡 Tips for Career Fit Success
- •While personality fit is important, skills can be developed with practice and training
- •Consider informational interviews to better understand the day-to-day personality requirements
- •Work environments vary by employer - research specific companies for cultural fit
- •Your interests and values may evolve - reassess periodically throughout your career
What education is required?
Education Level
Bachelor's degree or higher
Typical duration: 4 years
Preparation Level
Job Zone 4
Considerable Preparation Needed
Experience Needed
A considerable amount of work-related skill, knowledge, or experience needed
📚 Education Requirement
Required Level:Bachelor's degree or higher
Most of these occupations require a four-year bachelor's degree, but some do not.
Training:
Significant preparation with related work experience
💼 Experience Requirement
A considerable amount of work-related skill, knowledge, or experience needed
Common pathways to gain experience:
- • Bachelor's degree in related field
- • Several years of work experience
- • Professional certifications often required
4
Job Zone Four: Considerable Preparation Needed
Most of these occupations require a four-year bachelor's degree, but some do not.
Bachelor's degree in related fieldSeveral years of work experienceProfessional certifications often required
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