Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Market Research Analysts and Marketing Specialists
SOC: 13-1161 O*NET: 13-1161.00
Median Salary
$76,950
per year
Job Growth
📈 6.7%
Faster (2024-2034)
Annual Openings
87.2
projected jobs/year
Education Level
Bachelor's degree or higher
Job Zone 4
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
What does a Market Research Analysts and Marketing Specialists do?
How much can you earn?
Entry Level
$42,070
10th percentile
Early Career
$56,220
25th percentile
Median
$76,950
50th percentile
Experienced
$104,870
75th percentile
Top Earners
$144,610
90th percentile
National Salary Distribution
10th
$42,070
25th
$56,220
Middle 50%
MEDIAN
$76,950
Mean: $86,480
75th
$104,870
90th
$144,610
Middle 50% of earners
Median salary
Mean (average)
Key Insights
- •Salary range spans $102,540 from entry level to top earners
- •Middle 50% earn between $56,220 and $104,870
- •Salary spread is 63.2% around the median, showing high variation
- •Total national employment: 861,140 professionals
What's the job outlook?
Job Market Intelligence
Medium Demand
Market demand
Medium Risk
Automation risk
Current Employment
National Employment:941,700
Top Industries
Professional, Scientific, and Technical Services27.6%
Professional, Scientific, and Technical Services27.6%
Management, Scientific, and Technical Consulting Services11.2%
10-Year Outlook
Growth Rate:+6.7%
Annual Openings:87,200
Employment Projections
2024 (Current)941,700
Current
2034 (Projected)1,004,700
+6.7%
+63,000
Employment Change
+6.7%
Growth Rate
10
Year Projection
Growth Category: As fast as average
Geographic Salary & Employment Data
Explore where Market Research Analysts and Marketing Specialists professionals work across the United States
Showing 15 of 50 locations
California
108,460 jobs$92,7701.08x
New York
75,100 jobs$91,8401.41x
Texas
61,200 jobs$64,9000.79x
Florida
54,090 jobs$77,4900.99x
Massachusetts
37,320 jobs$93,4301.83x
Illinois
35,350 jobs$72,8401.04x
Pennsylvania
31,240 jobs$65,1900.93x
North Carolina
30,140 jobs$77,3601.10x
Colorado
30,000 jobs$80,6701.86x
Washington
26,030 jobs$94,3001.32x
Georgia
26,000 jobs$75,4900.96x
Ohio
25,680 jobs$67,8500.83x
Virginia
24,870 jobs$79,8401.10x
Minnesota
24,650 jobs$81,4601.51x
Michigan
23,180 jobs$68,1200.95x
Understanding the Data
Location Quotient (LQ):
- • LQ > 1.0: More jobs than national average
- • LQ = 1.0: Same as national average
- • LQ < 1.0: Fewer jobs than national average
Data Source:
Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), May 2024
Key Growth Factors
- •Average growth expected
What skills do you need?
Top 10 Most Important Skills
#1
Reading Comprehension
100%
#2
Complex Problem Solving
94%
#3
Critical Thinking
86%
#4
Active Learning
80%
#5
Active Listening
74%
#6
Judgment and Decision Making
66%
#7
Speaking
60%
#8
Writing
54%
#9
Monitoring
46%
#10
Systems Analysis
40%
Skills Overview
Reading Comprehension
advanced5.0
100%
Complex Problem Solving
advanced4.7
94%
Critical Thinking
intermediate4.3
86%
Active Learning
intermediate4.0
80%
Active Listening
intermediate3.7
74%
Judgment and Decision Making
intermediate3.3
66%
Speaking
intermediate3.0
60%
Writing
basic2.7
54%
Skills are rated on a scale of 0-5, with 5 being the most important. The complexity level indicates how advanced the skill typically needs to be.
Filter:
Sort by:
Reading Comprehension
advancedImportance100%
abilities
5.0/5.0
Complex Problem Solving
advancedImportance94%
abilities
4.7/5.0
Critical Thinking
intermediateImportance86%
abilities
4.3/5.0
Active Learning
intermediateImportance80%
abilities
4.0/5.0
Active Listening
intermediateImportance74%
skills
3.7/5.0
Judgment and Decision Making
intermediateImportance66%
abilities
3.3/5.0
Speaking
intermediateImportance60%
skills
3.0/5.0
Writing
basicImportance54%
skills
2.7/5.0
Monitoring
basicImportance46%
skills
2.3/5.0
Systems Analysis
basicImportance40%
skills
2.0/5.0
Highly Transferable Skills
These skills are valuable across multiple career paths, making career transitions easier:
Curators100%
5 shared skills
Radio Frequency Identification Device Specialists100%
5 shared skills
Information Security Analysts100%
5 shared skills
Administrative Law Judges, Adjudicators, and Hearing Officers82%
5 shared skills
Precision Agriculture Technicians82%
5 shared skills
Urologists82%
5 shared skills
Skills by Career Stage
Entry Level
Learn on the Job:
- →Speaking
- →Writing
- →Judgment and Decision Making
Mid Career
Expected:
- ✓Reading Comprehension
- ✓Complex Problem Solving
- ✓Critical Thinking
- ✓Active Learning
Senior Level
Mastery Required:
- ★Reading Comprehension
- ★Complex Problem Solving
- ★Critical Thinking
- ★Active Learning
- ★Active Listening
Skill Development Tips
- •Focus on developing the top 5 skills first - they have the highest impact on career success
- •Transferable skills open doors to related careers and provide flexibility
- •Balance technical skills with soft skills for well-rounded professional development
- •Entry-level positions prioritize foundational skills that can be built upon over time
What technology will you use?
Technology & Digital Skills
Essential technology proficiencies for Market Research Analysts and Marketing Specialists
Technology Intensity
Very High
Digital Literacy Requirements
This career requires expert digital literacy
1
Basic
2
Intermediate
3
Advanced
4
Expert
Key Digital Competencies:
Advanced software proficiencySystem architecture understandingAutomation and scriptingEmerging technology adaptationTechnical problem-solving
🔥
Hot Technologies in Demand
These technologies are currently trending and highly sought after in this field
IBM SPSS Statistics
🔥 Hot TechSAS
🔥 Hot TechThe MathWorks MATLAB
🔥 Hot TechTableau
🔥 Hot TechAsana
🔥 Hot TechSlack
🔥 Hot TechSalesforce software
🔥 Hot TechApache Hadoop
🔥 Hot TechApache Hive
🔥 Hot TechTeradata Database
🔥 Hot TechAmazon Redshift
🔥 Hot TechMicrosoft Access
🔥 Hot TechTechnology Stack
Technology Stack Overview
Key technologies used in this career
IBM SPSS Statistics
SAS
The MathWorks MATLAB
Tableau
Asana
Slack
Salesforce software
Apache Hadoop
Apache Hive
Teradata Database
Amazon Redshift
Microsoft Access
📚 Technology Learning Resources
Recommended Certifications
- •Vendor-specific software certifications
- •Industry-recognized technology credentials
- •Professional development courses
Online Learning Platforms
- •LinkedIn Learning - Comprehensive technology courses
- •Coursera - University-level programs
- •Udemy - Practical skills training
💡 Technology Skill Development Tips
- •Focus on mastering hot technologies first - they're currently most in-demand
- •Build a portfolio demonstrating your proficiency with key tools and software
- •Stay current through continuous learning - technology evolves rapidly
- •Consider vendor certifications to validate your skills to employers
What's the work environment like?
🏢
Location
MOSTLY INDOOR
💪
Physical Demand
MODERATE
👥
Team Orientation
SOME TEAM
🤝
Customer Interaction
OCCASIONAL
💡Is This Work Environment Right for You?
Consider these factors when evaluating if you'll thrive in this work environment:
- •Are you comfortable working in mostly indoor environments?
- •Can you meet moderate physical demands?
- •Do you enjoy some team team environments?
- •Are you comfortable working with safety protocols and protective equipment?
What are the key tasks?
Tasks & Responsibilities
13
Core Tasks
8
Daily Tasks
20
Work Activities
0
Emerging Tasks
Filter:
Sort by:
Analysis & Evaluation (5)Documentation & Record-Keeping (1)General Responsibilities (4)Planning & Development (2)Management & Supervision (1)
1
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
🔴Daily
Importance:
Analysis & Evaluation100% perform100%
2
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
🔴Daily
Importance:
Documentation & Record-Keeping97% perform98%
3
Measure and assess customer and employee satisfaction.
🔴Daily
Importance:
Analysis & Evaluation94% perform96%
4
Forecast and track marketing and sales trends, analyzing collected data.
🔴Daily
Importance:
Analysis & Evaluation91% perform94%
5
Seek and provide information to help companies determine their position in the marketplace.
🔴Daily
Importance:
General Responsibilities88% perform92%
6
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
🔴Daily
Importance:
General Responsibilities85% perform90%
7
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
🔴Daily
Importance:
General Responsibilities82% perform88%
8
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
🔴Daily
Importance:
Planning & Development79% perform86%
9
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
🟡Weekly
Importance:
Analysis & Evaluation76% perform84%
10
Monitor industry statistics and follow trends in trade literature.
🟡Weekly
Importance:
General Responsibilities73% perform82%
💡 Key Takeaways
- •Daily tasks focus primarily on analysis & evaluation activities
- •54% of tasks are performed by most workers in this occupation
- •Career advancement brings increased leadership and strategic responsibilities
What career paths are available?
Career Pathways
0
Advancement Opportunities
0
Lateral Move Options
0%
Avg. Salary Increase
Advancement Opportunities
Typical career progression paths from Market Research Analysts and Marketing Specialists
💡 Career Planning Tips
- •Most successful advancement happens after 3-5 years of experience
- •Lateral moves can provide valuable cross-functional experience for future leadership roles
- •Focus on developing skills that are transferable across multiple career paths
- •Consider industry trends when planning long-term career moves
Is this career right for you?
Personality & Values Fit
Is This Career Right for You?
Market Research Analysts and Marketing Specialists professionals typically have a ECI Holland code and highly value achievement
EEnterprising
CConventional
IInvestigative
Important Personality Traits
Work styles that contribute to success as a Market Research Analysts and Marketing Specialists
Analytical Thinking
CriticalAnalytical Thinking
Importance Level4.96
Attention to Detail
CriticalAttention to Detail
Importance Level4.78
Dependability
CriticalDependability
Importance Level4.65
Integrity
CriticalIntegrity
Importance Level4.59
Initiative
Very ImportantInitiative
Importance Level4.35
Adaptability/Flexibility
Very ImportantAdaptability/Flexibility
Importance Level4.26
Complete Work Styles Profile
Analytical Thinking
5.0
Attention to Detail
4.8
Dependability
4.7
Integrity
4.6
Initiative
4.3
Adaptability/Flexibility
4.3
Persistence
4.1
Cooperation
4.0
Independence
4.0
Achievement/Effort
4.0
💡 Tips for Career Fit Success
- •While personality fit is important, skills can be developed with practice and training
- •Consider informational interviews to better understand the day-to-day personality requirements
- •Work environments vary by employer - research specific companies for cultural fit
- •Your interests and values may evolve - reassess periodically throughout your career
What education is required?
Education Level
Bachelor's degree or higher
Typical duration: 4 years
Preparation Level
Job Zone 4
Considerable Preparation Needed
Experience Needed
A considerable amount of work-related skill, knowledge, or experience needed
📚 Education Requirement
Required Level:Bachelor's degree or higher
Most of these occupations require a four-year bachelor's degree, but some do not.
Training:
Significant preparation with related work experience
💼 Experience Requirement
A considerable amount of work-related skill, knowledge, or experience needed
Common pathways to gain experience:
- • Bachelor's degree in related field
- • Several years of work experience
- • Professional certifications often required
4
Job Zone Four: Considerable Preparation Needed
Most of these occupations require a four-year bachelor's degree, but some do not.
Bachelor's degree in related fieldSeveral years of work experienceProfessional certifications often required
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