Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Market Research Analysts and Marketing Specialists
SOC: 13-1161 O*NET: 13-1161.00
Median Salary
$76,950
per year
Job Growth
📈 6.7%
Faster (2024-2034)
Annual Openings
87.2
projected jobs/year
Education Level
Bachelor's degree or higher
Job Zone 4
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Overview
Compensation & Benefits
Salary Distribution by Percentile
Understanding where you might fall in the salary range based on experience and location.
10th
$46,170
25th
$61,560
50th (Median)
$76,950
75th
$92,340
90th
$115,425
Percentile Explained: If you're in the 75th percentile, you earn more than 75% of workers in this occupation. Entry-level positions typically fall in the 10th-25th percentile range, while experienced professionals often reach the 75th-90th percentile.
Typical Benefits Package
Health & Wellness
- ✓Health Insurance
- ✓Dental Insurance
- ✓Vision Insurance
- ✓Mental Health Support
- ✓Wellness Programs
Financial Benefits
- ✓401(k) Retirement Plan
- ✓Employer Match (typically 3-6%)
- ✓Profit Sharing
- ✓Stock Options
- ✓Performance Bonuses
Work-Life Balance
- ✓Paid Time Off (15-25 days)
- ✓Paid Sick Leave
- ✓Flexible Work Arrangements
- ✓Remote Work Options
- ✓Parental Leave
Professional Development
- ✓Tuition Reimbursement
- ✓Professional Certifications
- ✓Conference Attendance
- ✓Training Programs
- ✓Mentorship Opportunities
Note: Benefits vary widely by employer, company size, and location. Large corporations and tech companies often offer more comprehensive packages, while small businesses may offer fewer benefits but more flexibility. Always review the complete compensation package, not just base salary.
Job Market Intelligence
Job Market Intelligence
Medium Demand
Market demand
Medium Risk
Automation risk
Current Employment
National Employment:941,700
10-Year Outlook
Growth Rate:+6.7%
Annual Openings:87,200
Employment Projections
2024 (Current)941,700
Current
2034 (Projected)1,004,700
+6.7%
+63,000
Employment Change
+6.7%
Growth Rate
10
Year Projection
Growth Category: As fast as average
Key Growth Factors
- •Average growth expected
Top Skills
✓
Critical Thinking
Critical Thinking
✓
Reading Comprehension
Reading Comprehension
✓
Writing
Writing
✓
Complex Problem Solving
Complex Problem Solving
✓
Speaking
Speaking
✓
Active Listening
Active Listening
✓
Judgment and Decision Making
Judgment and Decision Making
✓
Active Learning
Active Learning
✓
Monitoring
Monitoring
✓
Mathematics
Mathematics
Key Knowledge Areas
✓
English Language
✓
Customer and Personal Service
✓
Sales and Marketing
✓
Mathematics
✓
Administration and Management
✓
Communications and Media
✓
Administrative
✓
Computers and Electronics
✓
Sociology and Anthropology
✓
Psychology
Education & Training
Education Required
Bachelor's degree or higher
Experience Required
A considerable amount of work-related skill, knowledge, or experience needed
Job Training
Significant preparation with related work experience