Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Marketing Managers
SOC: 11-2021 O*NET: 11-2021.00
Median Salary
$161,030
per year
Job Growth
📈 6.6%
Faster (2024-2034)
Annual Openings
34.3
projected jobs/year
Education Level
Bachelor's degree or higher
Job Zone 4
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
What does a Marketing Managers do?
How much can you earn?
Entry Level
$81,900
10th percentile
Early Career
$111,210
25th percentile
Median
$161,030
50th percentile
Experienced
$211,080
75th percentile
Top Earners
$0
90th percentile
National Salary Distribution
10th
$81,900
25th
$111,210
Middle 50%
MEDIAN
$161,030
Mean: $171,520
75th
$211,080
90th
$0
Middle 50% of earners
Median salary
Mean (average)
Key Insights
- •Salary range spans -$81,900 from entry level to top earners
- •Middle 50% earn between $111,210 and $211,080
- •Salary spread is 62.0% around the median, showing high variation
- •Total national employment: 384,980 professionals
What's the job outlook?
Job Market Intelligence
Medium Demand
Market demand
Medium Risk
Automation risk
Current Employment
National Employment:407,000
Top Industries
Professional, Scientific, and Technical Services25.2%
Professional, Scientific, and Technical Services25.2%
Management of Companies and Enterprises13%
10-Year Outlook
Growth Rate:+6.6%
Annual Openings:34,300
Employment Projections
2024 (Current)407,000
Current
2034 (Projected)433,700
+6.6%
+26,700
Employment Change
+6.6%
Growth Rate
10
Year Projection
Growth Category: As fast as average
Geographic Salary & Employment Data
Explore where Marketing Managers professionals work across the United States
Showing 15 of 50 locations
California
56,300 jobs$178,1601.25x
New York
49,480 jobs$172,5902.08x
Texas
43,920 jobs$140,6201.27x
Illinois
21,670 jobs$154,4801.43x
Florida
20,630 jobs$130,4900.84x
Massachusetts
13,520 jobs$192,4801.49x
Pennsylvania
12,700 jobs$142,0000.85x
New Jersey
11,750 jobs$173,3101.11x
North Carolina
11,020 jobs$156,6500.90x
Washington
9,770 jobs$168,8001.11x
Georgia
9,180 jobs$159,1800.76x
Ohio
8,690 jobs$132,6600.63x
Minnesota
8,610 jobs$167,2501.18x
Tennessee
8,320 jobs$130,2601.02x
Connecticut
7,440 jobs$158,4101.77x
Understanding the Data
Location Quotient (LQ):
- • LQ > 1.0: More jobs than national average
- • LQ = 1.0: Same as national average
- • LQ < 1.0: Fewer jobs than national average
Data Source:
Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS), May 2024
Key Growth Factors
- •Average growth expected
What skills do you need?
Top 10 Most Important Skills
#1
Speaking
100%
#2
Social Perceptiveness
94%
#3
Active Learning
86%
#4
Active Listening
80%
#5
Reading Comprehension
74%
#6
Critical Thinking
66%
#7
Judgment and Decision Making
60%
#8
Monitoring
54%
#9
Persuasion
46%
#10
Complex Problem Solving
40%
Skills Overview
Speaking
advanced5.0
100%
Social Perceptiveness
advanced4.7
94%
Active Learning
intermediate4.3
86%
Active Listening
intermediate4.0
80%
Reading Comprehension
basic3.7
74%
Critical Thinking
intermediate3.3
66%
Judgment and Decision Making
intermediate3.0
60%
Monitoring
basic2.7
54%
Skills are rated on a scale of 0-5, with 5 being the most important. The complexity level indicates how advanced the skill typically needs to be.
Filter:
Sort by:
Speaking
advancedImportance100%
skills
5.0/5.0
Social Perceptiveness
advancedImportance94%
skills
4.7/5.0
Active Learning
intermediateImportance86%
abilities
4.3/5.0
Active Listening
intermediateImportance80%
skills
4.0/5.0
Reading Comprehension
basicImportance74%
abilities
3.7/5.0
Critical Thinking
intermediateImportance66%
abilities
3.3/5.0
Judgment and Decision Making
intermediateImportance60%
abilities
3.0/5.0
Monitoring
basicImportance54%
skills
2.7/5.0
Persuasion
basicImportance46%
skills
2.3/5.0
Complex Problem Solving
advancedImportance40%
abilities
2.0/5.0
Highly Transferable Skills
These skills are valuable across multiple career paths, making career transitions easier:
Securities, Commodities, and Financial Services Sales Agents100%
5 shared skills
Acupuncturists82%
5 shared skills
Administrative Law Judges, Adjudicators, and Hearing Officers82%
5 shared skills
Urologists82%
5 shared skills
Athletes and Sports Competitors82%
5 shared skills
Audiologists82%
5 shared skills
Skills by Career Stage
Entry Level
Must Have:
- ✓Speaking
- ✓Social Perceptiveness
- ✓Active Listening
Learn on the Job:
- →Monitoring
- →Critical Thinking
- →Judgment and Decision Making
Mid Career
Expected:
- ✓Speaking
- ✓Social Perceptiveness
- ✓Active Listening
- ✓Active Learning
Senior Level
Mastery Required:
- ★Speaking
- ★Social Perceptiveness
- ★Active Listening
- ★Active Learning
- ★Reading Comprehension
Skill Development Tips
- •Focus on developing the top 5 skills first - they have the highest impact on career success
- •Transferable skills open doors to related careers and provide flexibility
- •Balance technical skills with soft skills for well-rounded professional development
- •Entry-level positions prioritize foundational skills that can be built upon over time
What technology will you use?
Technology & Digital Skills
Essential technology proficiencies for Marketing Managers
Technology Intensity
Very High
Digital Literacy Requirements
This career requires expert digital literacy
1
Basic
2
Intermediate
3
Advanced
4
Expert
Key Digital Competencies:
Advanced software proficiencySystem architecture understandingAutomation and scriptingEmerging technology adaptationTechnical problem-solving
🔥
Hot Technologies in Demand
These technologies are currently trending and highly sought after in this field
Intuit QuickBooks
🔥 Hot TechIBM SPSS Statistics
🔥 Hot TechSAS
🔥 Hot TechThe MathWorks MATLAB
🔥 Hot TechGitHub
🔥 Hot TechTableau
🔥 Hot TechAsana
🔥 Hot TechSlack
🔥 Hot TechSplunk Enterprise
🔥 Hot TechAtlassian JIRA
🔥 Hot TechSalesforce software
🔥 Hot TechApache Cassandra
🔥 Hot TechTechnology Stack
Technology Stack Overview
Key technologies used in this career
Intuit QuickBooks
IBM SPSS Statistics
SAS
The MathWorks MATLAB
GitHub
Tableau
Asana
Slack
Splunk Enterprise
Atlassian JIRA
Salesforce software
Apache Cassandra
📚 Technology Learning Resources
Recommended Certifications
- •Vendor-specific software certifications
- •Industry-recognized technology credentials
- •Professional development courses
Online Learning Platforms
- •LinkedIn Learning - Comprehensive technology courses
- •Coursera - University-level programs
- •Udemy - Practical skills training
💡 Technology Skill Development Tips
- •Focus on mastering hot technologies first - they're currently most in-demand
- •Build a portfolio demonstrating your proficiency with key tools and software
- •Stay current through continuous learning - technology evolves rapidly
- •Consider vendor certifications to validate your skills to employers
What's the work environment like?
🏢
Location
MOSTLY INDOOR
💪
Physical Demand
MODERATE
👥
Team Orientation
MOSTLY TEAM
🤝
Customer Interaction
FREQUENT
💡Is This Work Environment Right for You?
Consider these factors when evaluating if you'll thrive in this work environment:
- •Are you comfortable working in mostly indoor environments?
- •Can you meet moderate physical demands?
- •Do you enjoy mostly team team environments?
- •Are you comfortable working with safety protocols and protective equipment?
What are the key tasks?
Tasks & Responsibilities
20
Core Tasks
8
Daily Tasks
20
Work Activities
0
Emerging Tasks
Filter:
Sort by:
Planning & Development (8)Analysis & Evaluation (2)General Responsibilities (9)Communication & Coordination (1)
1
Develop pricing strategies, balancing firm objectives and customer satisfaction.
🔴Daily
Importance:
Planning & Development100% perform100%
2
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
🔴Daily
Importance:
Planning & Development97% perform98%
3
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
🔴Daily
Importance:
Planning & Development94% perform96%
4
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
🔴Daily
Importance:
Analysis & Evaluation91% perform94%
5
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
🔴Daily
Importance:
Planning & Development88% perform92%
6
Consult with product development personnel on product specifications, such as design, color, or packaging.
🔴Daily
Importance:
Planning & Development85% perform90%
7
Compile lists describing product or service offerings.
🔴Daily
Importance:
General Responsibilities82% perform88%
8
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
🔴Daily
Importance:
Planning & Development79% perform86%
9
Select products or accessories to be displayed at trade or special production shows.
🟡Weekly
Importance:
General Responsibilities76% perform84%
10
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
🟡Weekly
Importance:
General Responsibilities73% perform82%
💡 Key Takeaways
- •Daily tasks focus primarily on planning & development activities
- •35% of tasks are performed by most workers in this occupation
- •Career advancement brings increased leadership and strategic responsibilities
What career paths are available?
Career Pathways
0
Advancement Opportunities
0
Lateral Move Options
0%
Avg. Salary Increase
Advancement Opportunities
Typical career progression paths from Marketing Managers
💡 Career Planning Tips
- •Most successful advancement happens after 3-5 years of experience
- •Lateral moves can provide valuable cross-functional experience for future leadership roles
- •Focus on developing skills that are transferable across multiple career paths
- •Consider industry trends when planning long-term career moves
Is this career right for you?
Personality & Values Fit
Is This Career Right for You?
Marketing Managers professionals typically have a ECI Holland code and highly value working conditions
EEnterprising
CConventional
IInvestigative
Important Personality Traits
Work styles that contribute to success as a Marketing Managers
Initiative
CriticalInitiative
Importance Level4.53
Leadership
Very ImportantLeadership
Importance Level4.37
Dependability
Very ImportantDependability
Importance Level4.35
Attention to Detail
Very ImportantAttention to Detail
Importance Level4.32
Achievement/Effort
Very ImportantAchievement/Effort
Importance Level4.32
Adaptability/Flexibility
Very ImportantAdaptability/Flexibility
Importance Level4.31
Complete Work Styles Profile
Initiative
4.5
Leadership
4.4
Dependability
4.3
Attention to Detail
4.3
Achievement/Effort
4.3
Adaptability/Flexibility
4.3
Persistence
4.2
Integrity
4.2
Innovation
4.2
Cooperation
4.1
💡 Tips for Career Fit Success
- •While personality fit is important, skills can be developed with practice and training
- •Consider informational interviews to better understand the day-to-day personality requirements
- •Work environments vary by employer - research specific companies for cultural fit
- •Your interests and values may evolve - reassess periodically throughout your career
What education is required?
Education Level
Bachelor's degree or higher
Typical duration: 4 years
Preparation Level
Job Zone 4
Considerable Preparation Needed
Experience Needed
A considerable amount of work-related skill, knowledge, or experience needed
📚 Education Requirement
Required Level:Bachelor's degree or higher
Most of these occupations require a four-year bachelor's degree, but some do not.
Training:
Significant preparation with related work experience
💼 Experience Requirement
A considerable amount of work-related skill, knowledge, or experience needed
Common pathways to gain experience:
- • Bachelor's degree in related field
- • Several years of work experience
- • Professional certifications often required
4
Job Zone Four: Considerable Preparation Needed
Most of these occupations require a four-year bachelor's degree, but some do not.
Bachelor's degree in related fieldSeveral years of work experienceProfessional certifications often required
Ready to Start Your Journey?
Explore educational programs that can help you become a Marketing Managers.
Browse Training Programs →