Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Search Marketing Strategists
SOC: 13-1161 O*NET: 13-1161.01
Median Salary
$76,950
per year
Job Growth
📈 6.7%
Faster (2024-2034)
Annual Openings
87.2
projected jobs/year
Education Level
Bachelor's degree or higher
Job Zone 4
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
What does a Search Marketing Strategists do?
How much can you earn?
Salary Distribution by Percentile
Understanding where you might fall in the salary range based on experience and location.
10th
$46,170
25th
$61,560
50th (Median)
$76,950
75th
$92,340
90th
$115,425
Percentile Explained: If you're in the 75th percentile, you earn more than 75% of workers in this occupation. Entry-level positions typically fall in the 10th-25th percentile range, while experienced professionals often reach the 75th-90th percentile.
Typical Benefits Package
Health & Wellness
- ✓Health Insurance
- ✓Dental Insurance
- ✓Vision Insurance
- ✓Mental Health Support
- ✓Wellness Programs
Financial Benefits
- ✓401(k) Retirement Plan
- ✓Employer Match (typically 3-6%)
- ✓Profit Sharing
- ✓Stock Options
- ✓Performance Bonuses
Work-Life Balance
- ✓Paid Time Off (15-25 days)
- ✓Paid Sick Leave
- ✓Flexible Work Arrangements
- ✓Remote Work Options
- ✓Parental Leave
Professional Development
- ✓Tuition Reimbursement
- ✓Professional Certifications
- ✓Conference Attendance
- ✓Training Programs
- ✓Mentorship Opportunities
Note: Benefits vary widely by employer, company size, and location. Large corporations and tech companies often offer more comprehensive packages, while small businesses may offer fewer benefits but more flexibility. Always review the complete compensation package, not just base salary.
What's the job outlook?
Job Market Intelligence
Medium Demand
Market demand
Medium Risk
Automation risk
Current Employment
National Employment:941,700
10-Year Outlook
Growth Rate:+6.7%
Annual Openings:87,200
Employment Projections
2024 (Current)941,700
Current
2034 (Projected)1,004,700
+6.7%
+63,000
Employment Change
+6.7%
Growth Rate
10
Year Projection
Growth Category: As fast as average
Key Growth Factors
- •Average growth expected
What skills do you need?
Top 10 Most Important Skills
#1
Reading Comprehension
100%
#2
Complex Problem Solving
94%
#3
Critical Thinking
86%
#4
Active Learning
80%
#5
Active Listening
74%
#6
Judgment and Decision Making
66%
#7
Speaking
60%
#8
Writing
54%
#9
Monitoring
46%
#10
Systems Analysis
40%
Skills Overview
Reading Comprehension
advanced5.0
100%
Complex Problem Solving
advanced4.7
94%
Critical Thinking
intermediate4.3
86%
Active Learning
intermediate4.0
80%
Active Listening
intermediate3.7
74%
Judgment and Decision Making
intermediate3.3
66%
Speaking
intermediate3.0
60%
Writing
basic2.7
54%
Skills are rated on a scale of 0-5, with 5 being the most important. The complexity level indicates how advanced the skill typically needs to be.
Filter:
Sort by:
Reading Comprehension
advancedImportance100%
abilities
5.0/5.0
Complex Problem Solving
advancedImportance94%
abilities
4.7/5.0
Critical Thinking
intermediateImportance86%
abilities
4.3/5.0
Active Learning
intermediateImportance80%
abilities
4.0/5.0
Active Listening
intermediateImportance74%
skills
3.7/5.0
Judgment and Decision Making
intermediateImportance66%
abilities
3.3/5.0
Speaking
intermediateImportance60%
skills
3.0/5.0
Writing
basicImportance54%
skills
2.7/5.0
Monitoring
basicImportance46%
skills
2.3/5.0
Systems Analysis
basicImportance40%
skills
2.0/5.0
Highly Transferable Skills
These skills are valuable across multiple career paths, making career transitions easier:
Curators100%
5 shared skills
Radio Frequency Identification Device Specialists100%
5 shared skills
Information Security Analysts100%
5 shared skills
Administrative Law Judges, Adjudicators, and Hearing Officers82%
5 shared skills
Precision Agriculture Technicians82%
5 shared skills
Urologists82%
5 shared skills
Skills by Career Stage
Entry Level
Learn on the Job:
- →Speaking
- →Writing
- →Judgment and Decision Making
Mid Career
Expected:
- ✓Reading Comprehension
- ✓Complex Problem Solving
- ✓Critical Thinking
- ✓Active Learning
Senior Level
Mastery Required:
- ★Reading Comprehension
- ★Complex Problem Solving
- ★Critical Thinking
- ★Active Learning
- ★Active Listening
Skill Development Tips
- •Focus on developing the top 5 skills first - they have the highest impact on career success
- •Transferable skills open doors to related careers and provide flexibility
- •Balance technical skills with soft skills for well-rounded professional development
- •Entry-level positions prioritize foundational skills that can be built upon over time
What technology will you use?
Technology & Digital Skills
Essential technology proficiencies for Search Marketing Strategists
Technology Intensity
Very High
🔥
Hot Technologies in Demand
These technologies are currently trending and highly sought after in this field
IBM SPSS Statistics
🔥 Hot TechSAS
🔥 Hot TechThe MathWorks MATLAB
🔥 Hot TechTableau
🔥 Hot TechAsana
🔥 Hot TechSlack
🔥 Hot TechSalesforce software
🔥 Hot TechApache Hadoop
🔥 Hot TechApache Hive
🔥 Hot TechTeradata Database
🔥 Hot TechAmazon Redshift
🔥 Hot TechMicrosoft Access
🔥 Hot TechTechnology Stack
Technology Stack Overview
Key technologies used in this career
IBM SPSS Statistics
SAS
The MathWorks MATLAB
Tableau
Asana
Slack
Salesforce software
Apache Hadoop
Apache Hive
Teradata Database
Amazon Redshift
Microsoft Access
📚 Technology Learning Resources
Recommended Certifications
- •Vendor-specific software certifications
- •Industry-recognized technology credentials
- •Professional development courses
Online Learning Platforms
- •LinkedIn Learning - Comprehensive technology courses
- •Coursera - University-level programs
- •Udemy - Practical skills training
💡 Technology Skill Development Tips
- •Focus on mastering hot technologies first - they're currently most in-demand
- •Build a portfolio demonstrating your proficiency with key tools and software
- •Stay current through continuous learning - technology evolves rapidly
- •Consider vendor certifications to validate your skills to employers
What's the work environment like?
🏢
Location
MOSTLY INDOOR
💪
Physical Demand
VERY HIGH
👥
Team Orientation
SOME TEAM
🤝
Customer Interaction
OCCASIONAL
💡Is This Work Environment Right for You?
Consider these factors when evaluating if you'll thrive in this work environment:
- •Are you comfortable working in mostly indoor environments?
- •Can you meet very high physical demands?
- •Do you enjoy some team team environments?
- •Are you comfortable working with safety protocols and protective equipment?
What education is required?
Education Required
Bachelor's degree or higher
Experience Required
A considerable amount of work-related skill, knowledge, or experience needed
Job Training
Significant preparation with related work experience