Sales, Distribution, and Marketing Operations, General at Laney College in Oakland, CA

Business, Management & Marketing BACHELOR CIP 52.1801

Total Graduates

4

Class of 2023

Male Graduates

25%

1 of 4

Female Graduates

75%

3 of 4

Annual Tuition

$1,104

In-state rate

Program Overview

Program Details

Program Name Sales, Distribution, and Marketing Operations, General.
Degree Level BACHELOR
CIP Code 52.1801
Program Family Business, Management & Marketing

Recent Outcomes

Total Completions 4 graduates
Award Year 2023
Gender Distribution 25% male, 75% female

Career Outcomes for Graduates

Primary Career Path

Average Starting Salary

$97,270

10-Year Job Growth

+5.7%

Career Readiness Score

70/100
100% Program Match

Related Career Paths

Career Title Starting Salary Growth Rate Skill Match Mapping
$77,816+5.7%
75%
primary100% confidence
N/A0%
75%
primary100% confidence
$53,424+0.3%
75%
primary100% confidence
N/A0%
75%
primary100% confidence

Salary Progression

Starting Salary

$72,953

Peak Salary

$121,588

Total Growth

+67%

Skills You'll Gain

Skills Covered in Program (10)

Speaking
Instructing
Learning Strategies
Writing
Reading Comprehension
Active Listening
Critical Thinking
Active Learning
Monitoring
Complex Problem Solving

Career Preparation

This program covers the essential skills needed for your target career.

Career Readiness Assessment

Technical Skills Alignment

75%

Education Level Match

85%

Note: Career outcomes and salary data are based on national averages and industry projections. Actual results may vary based on location, experience, and individual circumstances.

Your Future Work Environment

🏢

Mixed

Setting

💪

Moderate

Physical Demands

👥

Small Team

Team Size

✈️

Occasional

Travel

Work Schedule

✓ Regular Hours Flexible

Indoor/Outdoor

50% indoor

Autonomy Level

Moderate

Overtime Expectations

Regular hours are typical, overtime is rare

Customer Interaction

Moderate

Technology & Tools You'll Master

Digital Literacy Required

EXPERT

Technology Intensity

VERY_HIGH

Essential Software

Microsoft Outlook

Important Software

IBM SPSS Statistics SAS Microsoft Office software Microsoft PowerPoint Microsoft Excel Google Docs Microsoft Word Intuit QuickBooks Microsoft Access Oracle Database

Beneficial Software

R Hypertext markup language HTML Microsoft Visio Oracle Primavera Enterprise Project Portfolio Management Tableau Slack Autodesk AutoCAD Salesforce software Yardi software Google Analytics

Digital Competencies You'll Develop

Advanced software proficiency
System architecture understanding
Automation and scripting
Emerging technology adaptation
Technical problem-solving
💡

Note: This program will equip you with expert level digital skills. The software and technologies listed are based on typical industry requirements for Sales, Distribution, and Marketing Operations, General..

Is This Career Right for You?

Interest Profile (Holland Codes)

E
Enterprising
C
Conventional
S
Social

leading, influencing, and persuading others; organizing, systematizing, and working with data; helping and working with people

What does this mean? ▼

This career is best suited for people who enjoy:

  • Leadership roles
  • Sales
  • Organization
  • Data management
  • Helping others
  • Teaching

Ideal Candidate Profile

👤 Personality Traits

Confident
Persuasive
Organized
Detail-oriented
Empathetic
Patient

💡 Interests

Leadership roles
Sales
Organization
Data management
Helping others
Teaching

Work Values

Speaking
Instructing
Negotiation
Writing
Active Listening
Helping others

Ask Yourself These Questions

1

Do you enjoy leading, influencing, and persuading others; organizing, systematizing, and working with data; helping and working with people?

2

Are you comfortable working mixed with moderate physical demands?

3

Do you enjoy collaborating with team members?

4

Do you value speaking?

5

Are you willing to develop the technical skills required for this field?

This Career May Be Great For You If:

  • People-oriented individuals who enjoy helping others
  • Natural leaders who enjoy persuading and influencing
  • Detail-oriented individuals who value organization

Consider These Challenges:

  • Those who prefer working independently
  • Those who avoid public speaking or sales
  • Those who dislike repetitive tasks
💭

Note: This assessment is based on typical requirements and characteristics for careers in this field. Individual experiences may vary. Consider your own interests, values, and goals when making career decisions.

Institution

School Name Laney College
Location Oakland, CA

Cost Information

In-State Tuition $1,104
Out-of-State Tuition $8,472

Program Information

CIP Code: 52.1801
CIP Family: 52
IPEDS ID: