Marketing Research at Montcalm Community College in Sidney, MI

Business, Management & Marketing BACHELOR CIP 52.1402

Total Graduates

1

Class of 2023

Annual Tuition

$6,780

In-state rate

Program Overview

Program Details

Program Name Marketing Research.
Degree Level BACHELOR
CIP Code 52.1402
Program Family Business, Management & Marketing

Recent Outcomes

Total Completions 1 graduates
Award Year 2023

Career Outcomes for Graduates

Primary Career Path

Average Starting Salary

$97,270

10-Year Job Growth

+5.7%

Career Readiness Score

70/100
100% Program Match

Related Career Paths

Career Title Starting Salary Growth Rate Skill Match Mapping
$77,816+5.7%
75%
primary100% confidence
Marketing Managers SOC: 11-2021
$128,824+6.6%
75%
primary100% confidence
$61,560+6.7%
75%
primary100% confidence
$61,560+6.7%
75%
primary100% confidence
Survey Researchers SOC: 19-3022
$50,704-5.2%
75%
primary100% confidence

Salary Progression

Starting Salary

$72,953

Peak Salary

$121,588

Total Growth

+67%

Skills You'll Gain

Skills Covered in Program (10)

Speaking
Instructing
Learning Strategies
Writing
Reading Comprehension
Active Listening
Critical Thinking
Active Learning
Monitoring
Complex Problem Solving

Career Preparation

This program covers the essential skills needed for your target career.

Career Readiness Assessment

Technical Skills Alignment

75%

Education Level Match

85%

Note: Career outcomes and salary data are based on national averages and industry projections. Actual results may vary based on location, experience, and individual circumstances.

Your Future Work Environment

🏢

Mixed

Setting

💪

Moderate

Physical Demands

👥

Small Team

Team Size

✈️

Occasional

Travel

Work Schedule

✓ Regular Hours Flexible

Indoor/Outdoor

50% indoor

Autonomy Level

Moderate

Overtime Expectations

Regular hours are typical, overtime is rare

Customer Interaction

Moderate

Technology & Tools You'll Master

Digital Literacy Required

EXPERT

Technology Intensity

VERY_HIGH

Essential Software

IBM SPSS Statistics SAS Microsoft Outlook The MathWorks MATLAB Tableau Microsoft Access Structured query language SQL Oracle PeopleSoft

Important Software

Asana Slack Salesforce software Apache Hadoop Apache Hive Teradata Database Amazon Redshift Microsoft SQL Server MySQL Google Analytics

Beneficial Software

R Microsoft Office software Microsoft PowerPoint Microsoft Excel Microsoft Word Extensible markup language XML ESRI ArcGIS software

Digital Competencies You'll Develop

Advanced software proficiency
System architecture understanding
Automation and scripting
Emerging technology adaptation
Technical problem-solving
💡

Note: This program will equip you with expert level digital skills. The software and technologies listed are based on typical industry requirements for Marketing Research..

Is This Career Right for You?

Interest Profile (Holland Codes)

E
Enterprising
I
Investigative
C
Conventional

leading, influencing, and persuading others; research, analysis, and problem-solving; organizing, systematizing, and working with data

What does this mean? ▼

This career is best suited for people who enjoy:

  • Leadership roles
  • Sales
  • Conducting research
  • Solving complex problems
  • Organization
  • Data management

Ideal Candidate Profile

👤 Personality Traits

Confident
Persuasive
Analytical
Curious
Organized
Detail-oriented

💡 Interests

Leadership roles
Sales
Conducting research
Solving complex problems
Organization
Data management

Work Values

Speaking
Instructing
Social Perceptiveness
Active Listening
Achievement
Knowledge

Ask Yourself These Questions

1

Do you enjoy leading, influencing, and persuading others; research, analysis, and problem-solving; organizing, systematizing, and working with data?

2

Are you comfortable working mixed with moderate physical demands?

3

Do you enjoy collaborating with team members?

4

Do you value speaking?

5

Are you willing to develop the technical skills required for this field?

This Career May Be Great For You If:

  • Analytical thinkers who enjoy problem-solving
  • Natural leaders who enjoy persuading and influencing
  • Detail-oriented individuals who value organization

Consider These Challenges:

  • Those who prefer routine tasks
  • Those who avoid public speaking or sales
  • Those who dislike repetitive tasks
💭

Note: This assessment is based on typical requirements and characteristics for careers in this field. Individual experiences may vary. Consider your own interests, values, and goals when making career decisions.

Institution

Location Sidney, MI

Cost Information

In-State Tuition $6,780
Out-of-State Tuition $11,130

Program Information

CIP Code: 52.1402
CIP Family: 52
IPEDS ID: